Simple, Fun, Direct Email Copy
Ellisen Wang The name for one of the oldest opening moves in the history of chess. It’s also the name of a novel written by Walter Tevis in 1983. The story is about an orphan named Beth Harmon who becomes a grandmaster level chess player at a very young age. But it also goes into her issues … Read more
I’m sure you heard the news from one source or another. But earlier this year, the television personality, Ellen DeGeneres was under fire for her supposed toxic behavior behind the curtains of her show. The media has been showing no mercy at all trying to spread the news like wildfire. Based on what I’ve seen … Read more
One of the things I do to improve my copywriting skills is hand copy ads. You may be wondering, why? Here’s my theory that I believe to be 100% true. Think about this: Have you ever spent so much time around someone that you begin to adopt their own mannerisms? I’m sure I’m not the … Read more
Let’s talk about a completely random topic that came to my mind the other day: Propaganda. Yes, my friend. You’re in for a little history lesson today. Let’s start with, what is propaganda? It’s a type of communication where the goal is to push an agenda and influence an audience’s actions, way of thinking, and … Read more
I used to be subscribed to the Morning Brew newsletter. If you’re not familiar with them, they send daily emails where they provide you the latest news in a very entertaining way. Their headlines are straightforward (And sometimes clever). And they give the main gist of the news in just a few sentences, one paragraph at … Read more
I was once at an event where I met Bill Staniford, also known as the former CEO of PropertyShark. Great guy. Very funny. During the talk, he gave his talk about his business journey. One of the most memorable things he said? He once dated a Russian spy. But anyways, after his talk, he did … Read more
“Those who tell the stories rule society.” — Plato Back in September, I read a rather upsetting article. Usually, I don’t get upset (Or emotional in general) when it comes to reading news articles. Maybe some laughter here and here. But this particular one hit me a little bit. The article is titled, “How Big … Read more
I was listening to a business interview between two copywriters. One of them (Alec) is an email specialist and the other one (Justin) specializes in writing copy for cold traffic conversion. At one point, they were talking about when they first met. Long story short, Alec approached Justin and expressed interest in learning how to … Read more
My brother showed me a screenshot of one of his friend’s Facebook feed, and I saw that Amazon advertised my How to Become an Email Titan book. No complaints from me. Why wouldn’t I want free advertising? Then he decided to check up on my Amazon listing, and told me something interesting. I received my … Read more
I once picked up and read a book called The Fifth Risk by Michael Lewis. It basically gives you an insider on what went on during the transition of Trump’s presidency. Specifically, it zooms in on three government agencies: The Department of Energy, Agriculture, and Commerce. Did I want to read this simply for pleasure? … Read more