First Impression is Everything, But Not Really

Let me start this off with an instance that you may or may not have experienced. I recently joined somebody’s email list. After being on it for a good while, I looked back at the emails and noticed some things that were off-putting. Seeing words in the subject line that weren’t separated by spaces. Instead … Read more

How This Billion Dollar Industry Succeeds By Breaking One Fundamental Marketing Rule

I’m talking about the online dating industry. I explored this thought while I was on my daily walk. Like any business, online dating apps need single people to be using their services to make money. When someone finds a relationship, they lose two customers. So it doesn’t make sense, profit-wise, for these businesses to help … Read more

How to Play the PR Game on Easy Mode

Being on TV is powerful. You’re able to get so much attention in a short period of time. And if you’re on TV to promote your own business, that can mean a boatload of new customers. Just look at the businesses that got a huge spike of newfound sales after being featured on Shark Tank, … Read more

Social Media Challenge Rant Part Two

Long ago, I made a post talking about the different social media challenges. And today, I’m going to be talking about them again, but from a slightly different angle. To start off, I’m going to blindly assume that people participate in these challenges to get a taste of online fame. Because after all, if these … Read more

How to Make Friends As Adults

As we get older, it gets more difficult to make new friends. Most of your time is spent either at work, with your kids, with your significant other, or all of the above. Overall, we’re living our own lives. And it’s the same case with our friends so it becomes more difficult to schedule time … Read more

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