If you’ve been with me for a while, then you may or may not remember the fact that I’ve been getting into investing.
I started back in July 2021 when I invested a portion of the money in my savings account into a variety of index funds.
Soon after, I slowly started putting money into a real estate crowdfunding platform.
But over the months, investing slowly turned into a small hobby. There are a lot of investment vehicles that I never thought would’ve existed.
For example:
Did you know that there are platforms where you can invest in farmland?
Same goes for fine art.
And wine too; they even have their own indices. I had no idea people took wine that seriously.
It’s mind-blowing to me.
But speaking of alternative investments, I’ve been slowly teaching myself the cryptocurrency space as well. Eventually, I’m going to be adding that to my portfolio as well.
But if you’re a follower of that space, then you know that the whole market dropped recently.
And in situations like this, you’ll come across two different types of people.
First, there are the people who will double down and invest more because they’re in it for the long game.
Then there are the people who will panic and cash out, also known as, the short term thinkers.
These are the same people who constantly look for the next new coin to invest in, hoping to make quick 100x returns, but end up becoming victims of pump-and-dump schemes.
And this reminds me of a story where there was a copywriter who was working full-time at a company. His boss was looking for ways to increase the company’s sales, to which the copywriter suggested emailing more frequently. His boss agreed to test it out.
What happened?
Sales went up, however, the boss noticed that the unsubscribe rate increased as well, which made him decide to go back on his decision.
It’s funny isn’t it? Even though they were bringing in more money, the boss was worried about people unsubscribing, the same people who most likely never would’ve done business with them in the first place.
Like investing, email marketing is a long term effort. You’re going to experience dips in your subscriber count, but it won’t matter as long as the count continuously trends upward over time. And when it comes to emailing, contrary to what some marketing books might say, not everyone is going to buy from you after getting to the end of your welcome sequence. It might take months, maybe even years until you see results.
I think I’ll leave it at that for today.
If you want to learn more about emailing, check out How to Become an Email Titan.