There’s a good man named Neville Medhora and once upon a time, he owned an e-commerce site called HouseOfRave where he sold party items like glow-in-the-dark sticks and disco balls.
It was a pretty successful business considering he made enough money to pay his bills, save a decent amount of money, and still have extra left over to buy whatever he wanted.
Did I mention he also had a nice fat email list of over 7,000 buyers that he would never email?
His friend, while shaking his head in disappointment, told Neville that he should start sending promotional emails, otherwise he’s losing out on sales.
So once a month, he would send out catalog-style newsletters to his list.
The result?
High open rates.
High click rates.
But sales? Zero.
Then he tried something different. He started to study copywriting from people like David Ogilvy, Gary Halbert, and Joseph Sugarman.
And with the help from his friend, he wrote a text-only email that simply told a compelling story and promoted one product at a discount.
And the result of that email?
120 sales within two hours.
You might be wondering if you can get the same level of results for your own email marketing sales.
You can.
But of course you need to have certain things in place.
A product or service that people actually want.
A decent sized responsive email list.
Once you have those two, you can multiply your sales by applying the principles of copywriting, which you can learn in Neville’s blog here.