Whenever I take public transportation, sometimes I see banners telling you to drink water.
The fact that there’s a banner to remind people to do something so basic and necessary to our physical health worries me a little bit. But in a certain way, I find it kind of funny too.
What’s going to be next, banners reminding people to sleep? Half of me wouldn’t be surprised. After all, one of the things the U.S. is known for is their sleep-deprived citizens, though it’s not as bad as Japan’s.
Or maybe a reminder to breathe?
It sounds ridiculous, but it’s not always a bad thing.
Sometimes we need to be reminded of the basic things. It applies to every aspect of life.
When I played on my elementary school’s basketball team, we’d regularly go over the basic drills for dribbling, shooting, passing, etc.
Or back when I interned at the startup non-profit, sometimes what I refer to as one of the most intense work experiences I’ve ever been through, I’d have to be reminded of things that sound so obvious.
For examples:
Don’t sound like a robot when you’re talking on the phone.
Anticipate the worst case scenarios and be prepared for them.
Give cats some love from time to time (We had an office cat).
How about when it comes to email?
The nature of email is supposed to be simple and personal, yet people spend so much time making it look like a fancy newsletter when they should really be focusing on the message.
And that brings me to my book, How to Become an Email Titan.
The book has everything you need to learn how to write better emails.
Emails that your readers will want to open, read, click, and buy from.
You can get your sample chapters here: