It’s truly fascinating how much knowledge we have at our fingertips.
Anything you want to learn is literally one DuckDuckGo search away.
Yeah, not Google. DuckDuckGo is much cooler.
If you want to know how to start a business, there are countless articles that’ll show you how.
If you want to learn how to play an instrument, there are a ton of tutorial videos on YouTube.
Literally anything you want to learn, the answer can always be found somewhere on the Internet. That includes educational materials you learn in school, books, and online courses. Of course, those cost money. It can range from just a few dollars to as much as thousands of dollars.
With that being said, if everything that schools, books, and courses teach you can be found online, why pay money for them?
I’ll even admit, a lot of things that How to Become an Email Titan teaches can also be found online. Why spend $20 (or $5 for the e-book) on an email copywriting book when you can read a couple of articles and watch some videos about it?
It truly makes no sense on the surface level. But then look at it this way.
As a business owner, your time is invaluable. However you spend it, that’s it. You can’t get it back.
What would you rather do?
Spend countless hours researching, reading articles, and watching videos until the sun sets? Or buy a book or course where all the information you need to know is compiled for you and go through all the materials in one sitting, then use the saved time to do other productive things?
And this leads to the answer of the initial question I asked:
Convenience.
Any business owner with a never-ending to-do list would gladly pay some money to “buy” more time.
And so I kept this mind throughout the entire time I wrote How to Become an Email Titan. Instead of spending hours watching email copywriting videos, you can learn the same material by reading the main part of my book, which is less than 100 pages. So you can read it all in under an hour.
It’s quick and straight to the point.
And I really mean straight to the point. Unlike a lot of business books, I didn’t even bother introducing myself.
Was that a mistake?
Maybe.
Regardless, if you want your own copy of the book, you can search the title on Amazon. If you’re not quite sure yet, you can read four sample chapters you can get by using this link.