I remember at one point in my life, I heard that tobacco companies paid to run anti-smoking campaigns.
Which made me think how contradictory that is.
Why would a for-profit company run ads warning people about the consequences of using their own products?
It doesn’t make sense at all…until I read the backstory.
In 1999, a lawsuit was filed to punish tobacco companies for deceiving the public about cigarette health claims. They even tried to market towards young adults since they need to replace the long-term smokers, who are dying, with new smokers, which isn’t surprising at all.
Then in 2006, a federal court ordered four companies, Altria, R.J. Reynolds Tobacco, Lorillard and Philip Morris USA to make specific statements about the health effects of smoking, addictiveness of smoking, health effects of secondhand smoking, and more.
Basically, it’s like a teacher forcing a student to announce what he or she did wrong in front of an entire class.
Did the campaigns convince people to quit smoking?
I’m sure they did to a certain level.
But I doubt we’ll ever reach a point where there are zero smokers in the world.
And on a somewhat related note, I can only imagine what goes through people’s minds when they decide to work for a tobacco company.
“I want to work for Philip Morris because I believe in their products that are responsible for killing thousands, maybe hundreds of thousands of people a year.”
Yeah. That sounds good to me.
Jokes aside, if you want to learn how to write emails that can get your subscribers addicted to reading (But certainly won’t kill them, assuming your products don’t either), go to the link below.
https://EllisenWang.com/email-titan-sample
-Ellisen