It’s hard to imagine doing grocery shopping without a shopping cart, especially if you buy a lot of items.
Baskets were useful, but they were limited to people’s strengths. Meaning, before shopping carts, people would typically end their grocery shopping trip once they felt their basket was starting to get a bit too heavy to carry. And Sylvan Goldman, inventor of the shopping cart, noticed that when he was watching customers in his grocery stores.
So he asked one of his employees to create a makeshift shopping cart. He was hoping that if the weight of items weren’t an issue, people would shop longer.
But no one was interested at first. They stuck with what they were already familiar with, grocery shopping with a basket.
So he did two things:
1. He hired decoy shoppers to use the shopping carts to demonstrate how convenient it is to the actual customers.
2. He had an employee greet and offer shopping carts to every customer that walked into his grocery store.
Pretty soon, shopping carts caught on and became a normal part of the grocery shopping experience.
But this goes to show that you don’t always need to use persuasion tactics to get people to do certain things. Sometimes doing one demonstration is enough to push people over the edge.
That’s why food sampling and product demonstration sessions work.
There are a number of ways you can demonstrate your own products and services through email as well.
Some of which you may already know.
Testimonials
Results
Videos
Even demonstrating your own knowledge can be helpful as well.
But regardless of which one you choose, you still need to present it in an interesting and engaging way, which How to Become an Email Titan can show you how to do.
To get a copy, go to the link below.