I once heard this tip when it comes to creating social media content.
There has to be a balance between what you like and what your audience wants.
It makes sense.
If you only post what you like but the content isn’t what your audience wants to see, then you might as well just stop posting.
And if you only post what the audience wants but you don’t like it, you’re going to hate creating social media content.
That kind of happened to me back when I was on Instagram.
I was posting two or three times per week, then for some reason, decided to start posting everyday, which lasted about a few days before I got sick of posting and deleted my account.
A bit extreme? I’d say so.
One can argue that if I limited myself to posting two or three times per week, I wouldn’t have burnt myself out, and I would agree with that.
But in my case, it wasn’t that I didn’t like creating the content, it was more of me disliking the logistics. I have to get a picture, write the caption, then find a handful of hashtags. And the fact that I had to do it all on my phone added to the frustration.
But it turned out for the best.
I spend less time on my phone.
I spend even less time on social media in general.
More importantly, I have more time available to spend on my copywriting business.
Writing better emails, working with clients, and creating new products, which I’m excited about the most, but more on that in the future.
In the meantime, to learn more about writing better emails, go to the link below.