Not long ago, a friend of mine told me how smart I was for writing and publishing a book at a relatively young age, and two benefits that came with it:
1. Credibility, and
2. Standing out from peers.
While I do believe those are true, and I knew having a book title to my name would make me a bit more unique, they weren’t the main reasons why I did it.
The first reason was that I wanted to put out a better lead magnet. If you’re an early subscriber, then you may or may not remember the old lead magnet I gave away was a short 30-ish page e-book that I quickly whipped up in Microsoft Publisher. The amount of time and effort I put into that was nowhere near the amount I put into How to Become an Email Titan.
The second reason was that it’s simply a thing on my bucket list that I wanted to check off. I don’t care if it doesn’t become a bestseller, nor do I care if the sales results are poor.
And who knows, maybe I might publish more in the future, but only time will tell.
But if, by any chance, you’re concerned about ways to make yourself more unique in your industry, I have some good news for you.
No, you don’t need to write and publish an entire book like I did.
One way to do so is to write good emails. Simple, but effective, and it requires consistency. If you want an easy way to get started, I suggest you follow what’s written on page 49 of my book. And I say easy because it’s something you already do on a daily basis.
But that’s only available in the full version of the book. In the meantime, check out the sample version: