I have a friend. We met through a videogame years ago but never met in-person since he lived all the way in Michigan. And for as long as I can remember, he’s been serving in the military.
Recently, we caught up on each other’s lives and the topic of investments came up.
My friend has been taking the extra income he’s been making from his network marketing company and building his stock and real estate portfolio.
Personally, I had a pile of loose change lying around and have been using that money to build up my own stock portfolio, but I’ve also been looking for ways to get involved in real estate.
To which my friend introduced me to real estate crowdfunding and a few platforms for me to research and choose from.
After a few days of researching the platforms and the nature of real estate investing, I chose my platform and made my initial investment.
But as I was in the research process, I thought it’d be entertaining to read some of the reviews of the platform’s mobile app. And just as I expected, there were some pretty…
How should I say this nicely?
…Unintelligent reviews.
I’ll share one of my favorites:
“I invested a couple thousand over a year and a half ago and saw substantial growth in my investment. But more recently, I was hospitalized and wasn’t able to work. I requested to have my funds released (which takes about 30 days). On the release date i was told all payouts have been suspended, its now been three months later and i still haven’t received the money that i invested. You’re better off opening a stock account with Wealthfront or a high yield savings with a real bank if you are interested in short term investing. Run, don’t walk from these crooks.”
I don’t know about you, but it seems to me that this person doesn’t understand that real estate is for long term investing, and your money is highly illiquid since they’re tied up in actual properties.
So why am I bringing this up today? To make this point:
There are two types of customers.
There are the good ones who are pleasant to have around. And then there are the ones who will blame anyone or anything else but themselves when things go wrong on their end, like the delightful person above.
And I’m sure you’d rather not deal with the latter.
Okay, enough with the investment talk.
If you want to learn how to enhance your own customers’ experiences of working with you and keep the pleasant ones around, I suggest you pick up a copy of Vance Morris’ Tales From the Customer Service Crypt.
This short book contains over 40 different ways to improve your customer’s experience with your business.
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