There are a lot of things I don’t understand about this world.
One of the most mind-boggling things is the fact that us humans love to complicate things.
Apparently there’s a psychological reason behind why we prefer complex over simple.
We think that the simple ways to solve a problem just won’t work.
I’ll give a perfect example.
I had a discussion with a strategist from a New Jersey based marketing agency.
At one point during our conversation, I pointed out how weird it is to still see companies create their email newsletters from scratch using HTML and CSS. Even when it comes to their website, they much rather prefer to manually code it.
But with email marketing softwares with drag-and-drop newsletter builders and no-coding-required website builders like WordPress and Wix, it just doesn’t make sense to code from scratch, unless there’s something really specific you want to adjust.
Speaking of coding emails, I once read a short marketing agency case study that there was a company that took eight hours to create a single email newsletter.
You read that correctly, eight hours.
Very interesting use of their time. Either they were creating the most complex newsletters in the history of email newsletters, or their employees were the biggest slackers of the century.
Fortunately, if you use my email copywriting methods taught in How to Become an Email Titan, you won’t need eight hours to create a single email.
It’ll take you much less time.
Depending on your writing speed and will to focus, it may take as long as one hour to write an email, or as quick as 25 minutes.
Just as a side note, that’s my personal email speedwriting record.
Anyways, here’s the link to my book.