In my house, I have a shelf full of business books I’ve read over the past two years. To be extremely honest, most of the books I haven’t read more than once, they’ll probably live on the shelf for eternity.
But there’s one specific book I reread over and over. Here’s why,
I once had a conversation with a friend who happens to be a talented musician, and we were talking about my journey to becoming a music producer.
This is what he told me:
“…You should definitely study music theory for a good couple of months. Get familiar with the fundamentals. Chords, melodies, circle of fifths and all that. Once you’ve mastered the basics, then you can start playing around with the rules…”
He wasn’t wrong about that, and that made me think about how I study copywriting. When I got those copywriting books, all I did was read one, finish it, and move on to the next one. And that got me thinking, “How much of what I read do I actually remember?”
Not as much as I would like.
So that’s why I decided to reread…
The Adweek Copywriting Handbook
This book is written by one of the greatest copywriters alive, Joseph Sugarman. Everything he taught at his $3000 seminars (worth almost $7000 today) is taught in this book. And just a heads up, the book is mostly focused on print ads, but you can still use the principles in any other medium, including email.
If you want to learn the fundamentals of copywriting, including:
• The 10 elements of an effective ad and the learn the purpose of each element that’ll make copywriting 10x easier.
• How to write copy that sends your reader down a slippery slope and make them want to keep reading your ads.
• How to write using the art of personal communication that make your readers feel close to you and happy to buy your products.
• The way your copy should flow that removes all your readers’ objections and make them ready to buy once they finish reading your ad.
Then get a copy of his book through my affiliate link: