I see this question so many times on the Internet.
Forums, social media posts, you name it.
“What’s the best email marketing software to use?” Or I see variants of this question like,
“What’s the best email marketing software for non-profits?”
“Which service is better, this or that?”
To be honest, I think those are the wrong questions to ask. From what I’ve seen and used, they all function the same. The only differences are their pricing, the software names, their quirks, and unique features.
For example,
GetResponse has a feature where you can create your own sales funnels.
Sendinblue allows you to create Facebook ads directly from their site.
Activecampaign has an SMS marketing feature.
Other than that, everything else is the same. They store your email list and you can send them emails.
Similarly, I also see people asking about the software that provides the best email deliverability.
To be honest again, I wouldn’t pay attention to that either because it’s not a measure that’s completely accurate and reliable.
However, there is something you can do to improve your deliverability rate.
And no, I’m not going to tell you a secret subject line hack, or a secret word that’ll magically make your emails end up in your readers’ inboxes.
It’s probably a “secret” that almost no one tells you because it doesn’t sound as attractive as the “secrets” and “hacks” that people on the Internet talk about. Plus, it takes real work.
Are you ready for the big reveal?
Come closer. The “secret” to improve your deliverability rate is to…
Write better emails.
Yeah I know, it doesn’t sound attractive at all, and it certainly sounds like it’s going to take a lot of work and brainpower.
But think about it.
When you write good emails from the start, then your readers will most likely look forward to reading your future emails. And when they’re engaged in your emails, then their email providers will almost always make sure your emails are delivered in their primary inboxes. Even if an email ends up in their spam folders for whatever reason, they will go looking for it.
So how do you write emails that’ll make your readers so engaged, and maybe even addicted to reading them?
It’s all in the sample chapters of How to Become an Email Titan, which you can find using the beautifully plain link below.