Here’s an interesting thing I learned today that I thought you’d love to know, but will be of little added value to your everyday life.
Armadillo shells are bulletproof.
How do we know?
It’s all thanks to a good fellow in Texas who accidentally took one for the team.
He found an armadillo in his backyard at three in the morning. He tried to shoot the animal with his revolver, but one of the bullets ricocheted off the shell and went through his jaw.
It’s unfortunate that this happened to him and I hope the man recovered with no problems. But I got to thank him for making this amazing discovery.
And while it’s clearly impossible to make your emails bulletproof, you can certainly make them delete-proof.
How, you ask?
By writing with the goal of building a relationship with your readers.
And write emails that they’d want to read. It could be information related to your market, or it can be about random stuff, very much like this one.
Those are the obvious answers, but I go into more detail in How to Become an Email Titan, which you can find below.