When I was a child, I used to love reading mystery books.
Specifically, the A to Z Mysteries books by Ron Roy. Like the alphabet, there were 26 titles. One title for each letter.
I never got to read all 26 titles, I only read the ones that were available in my classroom. I remember hearing some books were missing because students took them home and never brought them back.
Anyways, I really enjoyed reading those books, so much so that I would reread them multiple times.
If I had to give one reason why I enjoyed them, it’s most likely because they’re packed with curiosity and suspense. I’d even go as far to say that they’re a lot more suspenseful than Scooby-Doo.
Make any person curious about something and they’ll be bound to want to learn more, or even buy something.
Like one of the great marketers, Gary Halbert, once said:
“The #1 reason most people buy something is because of curiosity.”
It’s a powerful emotion. Use it responsibly.
Yes, you can use it on your emails too. By using curiosity and what I teach in my book, you’ll have one heck of an engaging sales email.
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