What if I told you email marketing (the right way) is like taming a feral kitten?
Let me explain. But first, a little story.
I’ve been thinking a lot this past few months, and one of the thoughts that randomly popped into my head was adopting a kitten.
I have no clue why. I guess after working at a place with an office cat, I grew fond of them.
There was one day where I watched a video where a woman, who fosters kittens for a living, teaches how to tame a feral kitten.
The process was very straightforward.
You feed the kitten while you’re in their presence, letting them slowly get used to you.
And you take baby steps.
First, you let them get used to the sound of your voice, then let them get used to you petting them, and getting lifted by you.
Eventually, they won’t mind being around you at all so you can cuddle with them and play with them all you want.
So back to the original question, how is email marketing like taming a feral kitten?
They’re both a process to have someone else get used to you.
If you have a lead magnet (which you should), that’s like your “cat food” to bring them into your email list.
From that point, it’s constant good emailing, whether it’s daily, two days a week, once a week, as long as you’re consistent.
Consistent enough for them to get used to seeing your name in their inbox.
Before you know it, they’ll be your loyal, long-time customer.
Of course, this isn’t going to happen overnight. Sometimes it might take months of emailing before they even think about giving their money to you, which means a lot of email writing.
If you love writing emails and don’t mind spending the time to write them all yourself, a digital high-five for you.
If you’re new here, and you need an extra hand with your email writing or need someone to critique and analyze your existing email copy, go to the link below.