Simple, Fun, Direct Email Copy
The other day I logged into my LinkedIn account, mainly to see if there are any connection requests I need to take care of. Turns out, there was one that I think is worth sharing with you. It was a request from a direct response copywriter with a message attached that said this: – – … Read more
I thought I’ve seen it all. I’ve seen young people do a lot of things to try to gain some level of clout on social media. Doing trendy TikTok dances, life-threatening challenges, pranks that are pretty much considered harassment. But until a few days ago, I’ve never seen anyone do this: Faking a medical disorder … Read more
At my full-time job, I recently created a sub-folder and named it “Funny Emails.” My plan is to fill that folder up with emails that I find, you know…funny. Whether they have funny subject lines, auto-reply, responses, etc. That way, if I ever need a good laugh or some inspiration, it’ll be available for me … Read more
I recently discovered a mobile app called Libby. If you don’t know, it’s basically a digital library where you can borrow ebooks and audiobooks. Just like a real library, you need a library card. And despite the fact that these are ebooks and audiobooks, there are also limited copies available to borrow. So they’re really … Read more
Ever since COVID hit planet Earth, my habit of exercising at Planet Fitness fell apart. Between March 2020 and today, I only checked in once, maybe twice. And I put off canceling my membership for the longest time mainly because the entire process of canceling a gym membership sounded dreadful. Typically, I hear that you … Read more
I remember at one point in my life, I heard that tobacco companies paid to run anti-smoking campaigns. Which made me think how contradictory that is. Why would a for-profit company run ads warning people about the consequences of using their own products? It doesn’t make sense at all…until I read the backstory. In 1999, … Read more
I’m back from California. Technically I was back on Thursday, but I took the last few days to just relax and recover from the minor jet lag. If you don’t know, I was away for a few days to help my company, that I work full-time with, run one of their biggest events. They were … Read more