Simple, Fun, Direct Email Copy
A few days ago, I was helping a friend of mine with a business case study. Yes, those infamous case studies that just make your brain hurt. Except I wasn’t helping him solve it, I was proctoring the case. This was one of the more straightforward cases compared to the ones we’ve done together in … Read more
Once in a while, I like to go to an entertaining website called fmylife.com. It’s where people can anonymously submit short stories of unfortunate events that happened in their lives. Some more disastrous than others. For example, here’s a story I found pretty funny. ———- Today, I got pulled over for speeding. Knowing how much … Read more
Yesterday was a very exhausting day for me. Here’s the story. Earlier this week, I planned to meet up with a friend who I haven’t seen in nearly six months. We decided to meet at a location about half an hour away from my house. I, however, decided to walk because it was a nice … Read more
Undoubtedly, traveling is one of the greatest life experiences you can ever gain. But unfortunately, my travel experience is very limited. It mostly consists of: Family vacations to some of the east coast states. I don’t remember too much since I was young at the time, which is also the reason why I never understood … Read more
Ah, politics. Something that I feel has been getting so much more attention now more than how it used to years ago, especially since Trump took over the White House. It’s everywhere now. Everything you do and say can (and probably will) be politicized when you talk to the right group of people. Something as … Read more
I recently finished reading a book called, How to Get Filthy Rich in Rising Asia by Mohsin Hamid. It’s about the journey of a boy, named “the protagonist” or “you,” from his childhood to his deathbed. He was raised in a village by his mother and father, both of whom died relatively early on in his … Read more
Last night, I was on a voice call with three of my friends. Somehow our conversations transitioned from videogames to asking each other deep questions. One of the questions we asked each other was, “What is your definition of happiness?” When it was my turn, I thought for a few moments and said, “Any good … Read more
Let’s talk about vegetables today. I actually like to eat vegetables. Broccoli, lettuce, cabbage, celery, cucumber, you name it. Part of the reason might have to do with how my dad cooks vegetables. After all, he did go to culinary school back in his hometown. I personally don’t, but want to understand why some people … Read more
Whenever I work with new copywriting clients, especially if they’re in a market that I’m unfamiliar with, one of the first things market research methods I use is interviewing that client. When I ask them questions, I always tell them to answer in great detail while we’re in a recorded call. And although the call … Read more
My younger brother is a cop in-training and works in a precinct. Sometimes when he comes home from work, he’d talk about some of the complaints he’d get from civilians that stop by. Recently, he told me a story of how a woman gave a man $15,000 because she thought she was going to marry … Read more